Great TED Talk: Dan Ariely: Are we in control of our own decisions?

May 31st, 2009 | By | Category: Inspiring, Science

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

In a games related issue this makes me really rethink how I am going to structure the pricing for future products

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